LEGO has been releasing sets since the 1950’s, with a large variety of themes. Some of the older themes include; Space, Town (now called City), Duplo, Castle, Disney, BIONICLE, Trains, Indiana Jones, Spongebob Squarepants and Undersea Exploration. The newer themes include; Super Heroes (sub-themes: DC Comics and Marvel), LEGO Ideas, Minecraft, Jurassic World, Harry Potter & Fantastic Beasts (Wizarding World), Elves, Ninjago, Unikitty, Star Wars and The LEGO Movie 2. These are just a small selection of the themes LEGO have offered to fans, with thousands of sets and hundreds of sub-themes.
LEGO sets are a compilation of pieces and instructions which create a new model. The incredibly popular minifigures / characters also make up sets.
You will notice that some LEGO sets are based from popular cartoon, film and video game franchises. While these are incredibly popular, they do require licensing. LEGO has expressed a desire to rely more on their own characters and classic themes as clearly licensed themes cost a lot of money.
Fun fact: LEGO’s motto is “det bedste er ikke for godt”, meaning “the best is never too good”. The founder of LEGO, Ole Kirk Christiansen, strongly believed in this value and created the motto to ensure the company never skimped on quality. You can see that this vision still rings true today as LEGO is a very high-quality toy and trusted brand worldwide.