LEGO Hidden Side Augmented Reality Sets Guide – Coming August 2019

LEGO Hidden Side Augmented Reality Phone

Augmented Reality, or AR, as most people call it. In layman’s terms, its the yin to Virtual Reality’s yang. While VR uses computer technology to create a world for people to interact with, AR uses it to augment the world. Take the mobile game Pokemon Go!, for example. It uses AR to generate images of Pokemon in the real world for players to catch.

What does this even have to do with LEGO? A lot. In recent years, LEGO has begun to get experimental with their products. They tried to break ground in the “toys-to-life” concept in video games with LEGO Dimensions. While the game and the line of sets did well, in October 2017, Warner Bros. pulled the plug on the game and future packs. Although, as events of the last week have shown, LEGO’s not done with coming up with new ways to keep their sets relevant.

LEGO Hidden Side Theme Announced

On Valentine’s Day, 2019, LEGO showcased their newest creation at the New York Toy Fair: LEGO Hidden Side. The whole thing’s built around eight separate sets (confirmed with images below) with all the bells and whistles that we’ve come to expect from LEGO. More than that, though, Hidden Side is about pushing the boundaries separating toys and games. Tom Donaldson, Senior VP of the Creative Play Lab at the LEGO Group, made this statement:
“Our years of experience pioneering the convergence of technology and physical play have taught us that kids expect exciting play experiences that move seamlessly between physical and digital worlds – something we call fluid play.” LEGO 
Hidden Side will break the mold of AR, creating an environment where reality will influence the game.

Hidden Side Game Experience

In LEGO Hidden Side, kids will play as Jack and Parker, two friends who return to their hometown of Newbury in search of supernatural events. Kids will use their mobile phones to scan the sets and reveal the dark secrets that lie below the surface using Augmented Reality. Interact with part of the set while the phone is up, ghosts will appear, and it will be up to kids to catch them.
Since this is still LEGO, and one of the central concepts of LEGO is taking it apart, that’s reflected in the AR experience. Messing with the set will alter the game experience in several ways. This will encourage people to find new ways to build and interact with the sets. The game influences the physical world, and the physical world changes the game.

The point to this experiment is to encourage kids to return to their LEGO sets in the future. People play with traditional toys fewer thanks to video games and mobile phones. Toy companies like LEGO have done well to adapt, using video games, TV shows, and movies to keep their audience. That alone won’t help them sell the toys themselves, though. LEGO needs to keep up with the innovations in entertainment if they want to stay relevant for future generations. So far, they’ve done an excellent job at that.

If LEGO Hidden Side ends up being a success, it could open up a new window for LEGO down the line. This could be the first in a string of AR sets that LEGO could release. The games will launch in August 2019, with the accompanying app being free on the iPhone and Android. Get ready to step into the realm of the supernatural this summer!

LEGO Hidden Side Sets

70418 Lab

LEGO 70418 Lab - Hidden Side Set Box Back Cover
Source: Brickset.com

70419 Boat

LEGO 70419 Boat - Hidden Side Set Box Back Cover
Source: Brickset.com

70420 Graveyard

LEGO 70420 Graveyard - Hidden Side Set Box Back Cover
Source: Brickset.com

70421 Truck

LEGO 70421 Truck - Hidden Side Set Box Back Cover
Source: Brickset.com

70422 Diner

LEGO 70422 Diner - Hidden Side Set Box Back Cover
Source: Brickset.com

70423 Bus

LEGO 70423 Bus - Hidden Side Set Box Back Cover
Source: Brickset.com

70424 Train

LEGO 70424 Train - Hidden Side Set Box Back Cover
Source: Brickset.com

70425 High School

LEGO 70425 High School - Hidden Side Set Box Back Cover
Source: Brickset.com
Summary
LEGO Hidden Side Augmented Reality Sets Guide - August 2019
Article Name
LEGO Hidden Side Augmented Reality Sets Guide - August 2019
Description
In LEGO Hidden Side, kids will play as Jack and Parker, two friends who return to their hometown of Newbury in search of supernatural events. Set images here!
Author
Publisher Name
Brick Pals
Publisher Logo

LEAVE A REPLY

Please enter your comment!
Please enter your name here